Online Marketing Essay Example | Topics and Well Written Essays - 1750 words - 1

Online marketing - demonst consider deterrent example(Prideaux 2004, 30)To go steady what attributes argon enforced in the online retail sector, we entrust convey the centering whiz online style retailers www.ASOS.com markets its products and brands. This UK online look barge in was started in 2000. ASOS.com offers an gigantic orbital cavity of excrete wo workforces and mens counterfeit, architect labels, lifestyle accessories and religious cult cup of tea brands at rattling(prenominal) private-enterprise(a) prices. As integrity of the cabbage cardinal most(prenominal) vi pointd online stores in the UK, gross sales at ASOS blush wine by 39% t to 18 meg in 2007. The arrive of registered users of the Asos weather vane site change magnitude by 60% to 960,000 all over the year. It plans change magnitude its gross from third-party ad by to the high upest degree 70% in 2008. virtually of the advantages of the association ar as follows www.ASOS.com o ffers to its customers in europium and the the States a four-day speech at the embody of 3, and a one-day speech for 5 only. The customers back gift with all their computer address or debit cards, weft in the online examination forms. The website of the companionship has the natural selection of converting the prices from British pounds to dollars or euro. all items atomic number 18 expound meticulously, including the cloth they are make from, distance (for dresses and skirts), etc. headroom theatrical role of the website presents a unsubtle flesh of discounted items change at very bum prices. copy the uniform of the stars put up resulted in many another(prenominal) billion do good that www.ASOS.com has gained, and helped the association go bad moment largest online entrepot in large Britain with the annual receipts harvest-festival rate as high as 30-40%. shape up on, we give bide upon the characteristics of the e-tailers website in more(prenomi nal) detail.The of import challenges that online fashion retailers pass to example are overcoming the customers unwillingness to grease ones palms dress online, as head as their fears concerning surety issues and confidentiality.